Place promotion : the use of publicity and marketing to sell towns and regions
著者
書誌事項
Place promotion : the use of publicity and marketing to sell towns and regions
John Wiley & Sons, c1994
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
"Geographical marketing" - the advertising and promotion of cities, districts, regions and even entire countries for tourism, investment, industrial relocation, development or migration - is now big business. Yet surprisingly little is known about how the potent images of place created by these campaigns work, or how effective they are in achieving their specific purpose. This book addresses this important topic by examining how place images are created, articulated, developed and asssessed at a variety of scales and contexts. The work begins with three chapters presenting a theoretical examination of how images are created, and using insights from communication theory, describes a "vocabulary" and "grammar" of effective place promotion. The history of selling places is also briefly reviewed. The remainder of the book examines, with many examples, specific types of place promotion in a series of thematic chapters covering cities, suburbs, industrial towns, fairs and festivals, the countryside, the American West, China and Eastern Europe.
目次
- Locating the message - place promotion as image communication, John R. Gold
- marketing and place promotion, Gregory J. Ashworth and Henk Voogd
- time and place - key themes in place promotion in the USA, Canada and Britain since 1870, Stephen V. Ward
- "home at last" - building societies, home ownership and the imagery of English suburban promotion in the interwar years, John R. Gold and Margaret M. Gold
- selling the industrial town - identity, image and illusion, Michael Barke and Ken Harrop
- city make-overs - marketing the post-industrial city, Briavel Holcomb
- selling the intercity - regeneration and place marketing in London's Docklands, Sue Brownill
- art-full places, public art to sell public spaces? Brian Goodey
- transitory topographies - places, events, promotions and propaganda, Bob Jarvis
- newspapers as promotional strategists for regional definition, Holly J. Meyers-Jones and Susan R. Brooker-Gross
- marketing landscapes of the Four Corners states, Ervin H. Zube and Janet Galante
- promoting the Forest of Dean - art, ecology and the industrial landscape, George Revill
- selling the countryside - representations of rural Britain, Pyrs Gruffudd.
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