Place promotion : the use of publicity and marketing to sell towns and regions

Author(s)

• Gold, John Robert
• Ward, Stephen V. (Stephen Victor)

Bibliographic Information

Place promotion : the use of publicity and marketing to sell towns and regions

edited by John R. Gold, Stephen V. Ward

John Wiley & Sons, c1994

Note

Includes bibliographical references and index

Details

• NCID: BA22975915
• ISBN:
  • 0471948349
• LCCN: 94008038
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chichester
• Pages/Volumes: x, 268 p.
• Size: 26 cm
• Classification:
  • LCC : HM263
  • DC20 : 307.1/4
  • NDC8 : 361.46
• Subject Headings:
  • LCSH : Publicity
  • LCSH : Community development
  • LCSH : Promotion, Industrial