Introduction to mass communications
著者
書誌事項
Introduction to mass communications
Harper Collins College Publishers, c1994
11th ed
- : pbk
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注記
Includes bibliographical references (p. [517]-551) and index
内容説明・目次
内容説明
This text delivers an up-to-date examination of mass communications in the 1990s and beyond. The major emphasis is on recent trends in the field: the increasing international focus of mass communications that is transforming world culture and politics; the growing multicultural nature of the audiences, especially in the United States, which the media addresses; and the proliferation of new technology, such as digital audio radio broadcasting and CD-ROM. This edition contains challenging analyses of media influence, ethics, social responsibilities, credibility and law - examined in the "Issues" section. There is also a pedagogical programme which includes questions in "Issues" sections, human interest studies and international scene boxes.
目次
- Part 1 The media's crucial role: global impact of the media
- historic press freedoms
- mass communication
- process and effects issue I control - do mass media owners have too much power? Part 2 The print media: newspapers, news services and syndicates
- magazines
- book publishing
- issue II ethics - do the media maintain satisfactory standards of social responsibility. Part 3 Radio and recording: radio
- recording
- issue III sex and violence - are the media weakening public morality? Part 4 The visual and electronic and film media: television
- cable television
- video
- photographic and graphic communication
- the film
- issue IV credibility - can we trust the media? Part 5 The persuasive professions: advertising
- public relations
- issue V legal environment - are the media restricted by too many laws? Part 6 Communications worldwide: international mass communications. Appendix: job opportunities in the media.
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