Managers and innovation : strategies for a biotechnology
Author(s)
Bibliographic Information
Managers and innovation : strategies for a biotechnology
Routledge, 1994
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Note
Includes bibliographical references (p. [216]-224) and index
Description and Table of Contents
Description
The managment of technical innovation in a firm is crucial if their knowledge trajectory is to increase. It is vital, therefore, for managers to recognize when new technology should be introduced, since the success of the firm relies on their decision. Using detailed case studies, the author shows how managers have interpreted market, technical, competitive and other influences on their projects. The problems which arise from making technical innovation a viable business proposition may then be addressed. It is this process of innovation management upon which the book centres. By way of analysis of the process of technical innovation in early biotechnology, the author demonstrates the interplay of cognitive and social processes in the construction of new technology. This book is aimed at students of technology management, as well as managers with an interest in biotechnical policy and industry.
by "Nielsen BookData"