Marketing management : analysis, planning, implementation, and control

Author(s)

• Kotler, Philip

Bibliographic Information

Marketing management : analysis, planning, implementation, and control

Philip Kotler

（The Prentice-Hall series in marketing）

Prentice-Hall International, c1994

8th ed

Note

"Prentice Hall International editions"--Cover

Previous ed.: 1991

Includes indexes

Details

• NCID: BA2299351X
• ISBN:
  • 0130980056
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xxix, 801 p.
• Size: 26 cm
• Classification:
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA00314647