The 22 immutable laws of marketing : violate them at your own risk

Author(s)

• Ries, Al
• Trout, Jack

Bibliographic Information

The 22 immutable laws of marketing : violate them at your own risk

Al Ries and Jack Trout

HarperBusiness, 1994

1st ed

• : pbk.

Other Title

Twenty-two immutable laws of marketing

Note

Includes index

Details

• NCID: BA2300058X
• ISBN:
  • 0887306667
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York, NY
• Pages/Volumes: xii, 143 p.
• Size: 21 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing