Small business management : an entrepreneurial emphasis

Bibliographic Information

Small business management : an entrepreneurial emphasis

Justin G. Longenecker, Carlos W. Moore, J. William Petty

South-Western Pub. Co., c1994

9th ed

Available at  / 5 libraries

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Note

Includes bibliographical references and index

Description and Table of Contents

Description

This book presents a contemporary treatment of the startup and management of small firms. Coverage includes emphasis on entrepreneurial opportunities and new-venture activities needed for the operation of small firms. This ninth edition includes increased international coverage.

Table of Contents

  • Part One: Nature of Small Business
  • Part Two: Entrepreneurial Opportunities
  • Part Two: Preparing the Business Plan
  • Part Four: Small Business Marketing
  • Part Five: Managing Small Business Operations
  • Part Six: Financial and Administrative Controls
  • Part Seven: Social and Legal Environment.

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Details

  • NCID
    BA23001673
  • ISBN
    • 053883045X
  • LCCN
    93027331
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Cincinnati, Ohio
  • Pages/Volumes
    xvii, 828 p.
  • Size
    24 cm
  • Classification
  • Subject Headings
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