Emancipating the professions : marketing opportunities from de-regulation
著者
書誌事項
Emancipating the professions : marketing opportunities from de-regulation
J. Wiley, 1994
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Deregulation has had a profound effect on professional services. This account of the deregulation process explains how to restructure marketing approaches in order to exploit new freedoms. It also looks to the future, targeting areas where further deregulation will occur shortly. These include possibilities for professional firms to incorporate and limit liability, claim specializations, contengency pay pricing, fee sharing and the development of multidisciplinary practices.
目次
Partial table of contents: What the New Freedoms Mean: Responsibilities and Opportunities. The Professional and Ethical Framework. Health Care: A Suitable Case for Treatment. On Being Client Centred: Attitudes, Activities and Benefits. Client Databases: The Key to Cost Effective Marketing. Developing Unique Competences and Resources: The Capability Gap. Communicating the Practice Message. Identifying High Prospect Clients. Why People Choose a Practice: The Private Client. Images: The Critical Decision Factor. The Quality Dimension. Networking: Stimulating Referrals. Fees and Value for Money. What's New About the Future?. Bringing It Altogether: The Master Action Plan. Conclusion. Index.
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