Rejuvenating the mature business : the competitive challenge

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Rejuvenating the mature business : the competitive challenge

Charles Baden-Fuller, John M. Stopford

Harvard Business School Press, c1994

2nd ed

Available at  / 25 libraries

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Note

"First edition published in the United Kingdom by Routledge, 1992"--T.p. verso

Includes bibliographical references (p. 263-271) and index

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