Rejuvenating the mature business : the competitive challenge
Author(s)
Bibliographic Information
Rejuvenating the mature business : the competitive challenge
Harvard Business School Press, c1994
2nd ed
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Note
"First edition published in the United Kingdom by Routledge, 1992"--T.p. verso
Includes bibliographical references (p. 263-271) and index
Description and Table of Contents
Description
Unlike dogs, say two business scholars, old companies can learn new tricks in such areas as distributor relationships, product design, and market scope. They review a number of companies that have done it, then lay out a process that includes focusing limited resources on a few carefully selected g
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