Rejuvenating the mature business : the competitive challenge

書誌事項

Rejuvenating the mature business : the competitive challenge

Charles Baden-Fuller, John M. Stopford

Harvard Business School Press, c1994

2nd ed

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注記

"First edition published in the United Kingdom by Routledge, 1992"--T.p. verso

Includes bibliographical references (p. 263-271) and index

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内容説明

Unlike dogs, say two business scholars, old companies can learn new tricks in such areas as distributor relationships, product design, and market scope. They review a number of companies that have done it, then lay out a process that includes focusing limited resources on a few carefully selected g

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