Rejuvenating the mature business : the competitive challenge
著者
書誌事項
Rejuvenating the mature business : the competitive challenge
Harvard Business School Press, c1994
2nd ed
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注記
"First edition published in the United Kingdom by Routledge, 1992"--T.p. verso
Includes bibliographical references (p. 263-271) and index
内容説明・目次
内容説明
Unlike dogs, say two business scholars, old companies can learn new tricks in such areas as distributor relationships, product design, and market scope. They review a number of companies that have done it, then lay out a process that includes focusing limited resources on a few carefully selected g
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