Advances in consumer marketing

Author(s)

• Jenkins, Mark
• Knox, Simon
• Cranfield School of Management

Bibliographic Information

Advances in consumer marketing

edited by Mark Jenkins and Simon Knox

（The Cranfield management research series）

Kogan Page, 1994

• : pbk

Details

• NCID: BA23118160
• ISBN:
  • 0749411279
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: 220 p.
• Size: 24 cm
• Classification:
  • DC20 : 658.8
• Parent Bibliography ID:
  • BA19893787