Travel, tourism, and hospitality research : a handbook for managers and researchers

書誌事項

Travel, tourism, and hospitality research : a handbook for managers and researchers

editors, J.R. Brent Ritchie, Charles R. Goeldner

Wiley, c1994

2nd ed

大学図書館所蔵 件 / 26

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising.

目次

Partial table of contents: A MANAGERIAL PERSPECTIVE. A Perspective on the Purpose and Nature of Tourism Research Methods (C. Gunn). FUNDAMENTALS OF TRAVEL AND TOURISM RESEARCH. Scaling and Attitude Measurement in Travel and Tourism Research (G. McDougall & H. Munro). NATIONAL, REGIONAL, AND MUNICIPAL PERSPECTIVES. Research in National Tourist Organizations (G. Taylor). SOME DISCIPLINARY PERSPECTIVES. The Political Dimensions of Tourism (L. Richter). AN INDUSTRY SECTOR PERSPECTIVE. Research Needs of Travel Retailers and Wholesalers (E. Wohlmuth). ASSESSING THE IMPACTS OF TOURISM. Event Tourism: Evaluating the Impacts (D. Getz). DATA COLLECTION METHODS OF PARTICULAR RELEVANCE. En Route Surveys (F. Hurst). SPECIAL MARKETING APPLICATIONS. Estimating the Potential of International Markets (D. Wynegar). Index.

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詳細情報

  • NII書誌ID(NCID)
    BA23126555
  • ISBN
    • 0471582484
  • LCCN
    93017481
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    New York ; Chichester
  • ページ数/冊数
    xxiv, 614 p.
  • 大きさ
    29 cm
  • 分類
  • 件名
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