The strategy and tactics of pricing : a guide to profitable decision making

Author(s)

• Nagle, Thomas T.
• Holden, Reed K.

Bibliographic Information

The strategy and tactics of pricing : a guide to profitable decision making

Thomas T. Nagle, Reed K. Holden

Prentice Hall, c1995

2nd ed

• : hbk
• : pbk

Note

Includes bibliographical references and indexes

Details

• NCID: BA23161931
• ISBN:
  • 0136693768
  • 0136690602
• LCCN: 94015812
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xiv, 409 p.
• Size: 23 cm
• Classification:
  • LCC : HF5416.5
  • DC20 : 658.8/16
• Subject Headings:
  • LCSH : Pricing
  • LCSH : Marketing -- Decision making