Survival of the fittest : new product development during the 90's
著者
書誌事項
Survival of the fittest : new product development during the 90's
Prentice Hall, c1992
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注記
Includes bibliographical references (p. [220]-227) and index
内容説明・目次
内容説明
By shortening the time it takes to develop a product, companies can increase profits. this book outlines strategies such as parallel marketing, R&D, manufacturing and finance projects, continuous development, and targetting small advances, designed to achieve this end. The book includes case studies from Japan which show these techniques working successfully.
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