Multicultural marketing : selling to a diverse America

著者

• Rossman, Marlene L.

書誌事項

Multicultural marketing : selling to a diverse America

Marlene L. Rossman

AMACOM, c1994

注記

Includes bibliographical references (p. 169-170) and index

内容説明・目次

内容説明

This first-of-its-kind book provides marketers with an overview of strategies and tactics for reaching three major untapped markets in the U.S.: African-Americans, Hispanics, and Asian-Americans. It features essential demographics, cultural factors that influence buying habits, examples of good and bad marketing to ethnic groups, and more.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA23224703
• ISBN:
  • 0814450717
• LCCN: 93041996
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xi, 178 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.127
  • DC20 : 658.8/348
• 件名:
  • LCSH : Market segmentation -- United States
  • LCSH : Minorities as consumers -- United States