Multicultural marketing : selling to a diverse America

Author(s)

• Rossman, Marlene L.

Bibliographic Information

Multicultural marketing : selling to a diverse America

Marlene L. Rossman

AMACOM, c1994

Note

Includes bibliographical references (p. 169-170) and index

Details

• NCID: BA23224703
• ISBN:
  • 0814450717
• LCCN: 93041996
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 178 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.127
  • DC20 : 658.8/348
• Subject Headings:
  • LCSH : Market segmentation -- United States
  • LCSH : Minorities as consumers -- United States