Managing health promotion programs
著者
書誌事項
Managing health promotion programs
Human Kinetics, c1994
大学図書館所蔵 全22件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes index
内容説明・目次
内容説明
For the first time students and practitioners of health promotion have a text that shows how to apply basic business management principles to a wide variety of health promotion programmes. Managing Health Promotion Programmes provides the solid foundation that will help readers become successful health promotion managers. Written by two experts in the corporate and teaching aspects of health promotion, this practical text: examines the foundations and principles for making business decisions; discusses organisational structure and employee supervision; presents practical applications of marketing techniques and strategies; addresses the financial operations of an organisation, and examines the complete process of business planning. Managing Health Promotion Programmes is written in easy-to-understand language that is practical, informative, and stimulating for both student and practitioner. Numerous examples in settings as diverse as corporations, hospitals, government agencies, educational institutions, and not-for-profit agencies are included throughout the book to help readers understand and apply management principles.
Course instructors will appreciate the special textbook features that aid both teaching and student learning including chapter summaries, key terms at the end of each chapter, suggestions for further reading, a glossary, references, and author and subject indexes. Managing Health Promotion Programs is the definitive text for upper-level undergraduate and graduate management courses in health education, heath promotion, physical education, and exercise science. And to enhance its power as a classroom text, an instructor guide and student workbook are forthcoming. This book is also a valuable reference for health and fitness professionals; directors of community, corporate, and academic health promotion programmes; health promotion professionals; and professionals and students preparing for various health promotion certifications.
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