The credibility factor : putting ethics to work in public relations

Author(s)

• Baker, Lee W.

Bibliographic Information

The credibility factor : putting ethics to work in public relations

Lee W. Baker

Business One Irwin, c1993

Note

Includes bibliographical references and index

Description and Table of Contents

Description

A practical guide to assure ethical conduct in the PR programs of individuals and organization. Readers will discover how leading public relations practitioners resolve ethical conflicts, create credibility, and produce highly effective campaigns. Baker shows readers how to quantify ethical behavior with a bottom-line payoff; create a climate conducive to ethical conduct within an organization; and recognize and resolve unethical dilemmas.

by "Nielsen BookData"

Details

• NCID: BA23276682
• ISBN:
  • 1556238851
• LCCN: 92020630
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xiv, 319 p.
• Size: 24 cm
• Classification:
  • LCC : HM263
  • DC20 : 659.2
• Subject Headings:
  • LCSH : Public relations -- Moral and ethical aspects
  • LCSH : Public relations -- Corporations -- Moral and ethical aspects
  • LCSH : Professional ethics