Contemporary business communication
著者
書誌事項
Contemporary business communication
Prentice Hall, c1994
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注記
Includes bibliographical references (p. A30-R6) and indexes
内容説明・目次
内容説明
This text treats writing and communication as integral elements of business. Starting with its most important chapters, those covering the basics of writing (3-13), Boone/Kurtz weaves real business examples and applications throughout (unlike many other tests which relegate business examples to end of chapter material). As its name, CONTEMPORARY BUSINESS COMMUNICATION, suggests this book is also concerned with the challenges of modern communication. Its has the most integrated and complete coverage of today's important issues like communication technology, multi- culturalism, global communication, organizational culture, teamwork, and ethics.
目次
I. FUNDAMENTALS OF BUSINESS COMMUNICATION. 1. Communicating in an Organization. 2. The Communication Process. II. WRITING BASICS. 3. Planning Business Documents. 4. Organizing, Composing, and Designing Business Documents. 5. Revising and Editing Business Documents. III. ORGANIZATIONAL LETTERS AND MEMOS. 6. Writing Direct Requests. 7. Writing Good-News, Goodwill, and Informative Messages. 8. Writing Bad-News and Negative Messages. 9. Writing Persuasive Messages. IV. REPORT AND PROPOSAL WRITING. 10. Planning and Researching Business Reports and Proposals. 11. Using Visual Aids in Business Reports and Proposals. 12. Organizing and Writing Short and Long Reports. 13. Organizing and Writing Short and Long Proposals. V. FORMS OF ORAL COMMUNICATION. 14. Delivering Speeches and Oral Presentations. 15. Communicating at Formal Meetings, by Telephone, and during Informal Conversations. VI. EMPLOYMENT COMMUNICATION. 16. Targeting Your Career: Writing Resumes and Cover Letters. 17. Effective Employment Interviewing. VII. COMMUNICATION CHALLENGES. 18. Communicating in a Global Marketplace. 19. The Challenge of Diversity. 20. Mastering Communication Technology. Appendix 1: Preparing Business Documents. Appendix 2: Basics of Grammar and Usage. Appendix 3: Resources for Business Communicators.
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