Introductory management science
著者
書誌事項
Introductory management science
Prentice Hall International, c1993
4th ed. (for the benefit of students)
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注記
Diskette (3 3/4 inch) entitled 'LINDO student version' enclosed inside back cover in pocket
Includes index
内容説明・目次
内容説明
Addressing the needs of both management students and those heading for a career in business administration, this text emphasises the role of management science techniques in the larger context of business decision-making. Strong emphasis on models is included - how they are created, used and the insights they provide - and the importance of management judgement in utilizing the informationn provided. Examples and end of chapter case studies give detailed examples of how techniques are utilized in practice, and thorough integration of computer applications is made, including the use of many popular software packages such as Lotus 1-2-3, @RISK, LINDO and QSB+. New computer examples and problems for spreadsheets and @RISK have been added to most of the chapters in Part II.
目次
- Part 1 Deterministic models
- linear programming - formal and spreadsheet models
- linear programming - geometric representations and graphical solutions
- analysis of LP models - the graphical approach
- linear programs - computer analysis, interpreting sensitivity output and the dual problem
- linear programming - the simple method
- linear programming - special applications
- integer and quadratic programming
- network models
- inventory control with known demand
- heuristics, multiple objectives and goal programming
- calculus-based optimization and introduction to non-linear programming. Part 2 Probabilistic models: simulation
- decision theory and decision trees
- project management - PERT and CPM
- inventory models with probabilistic demand
- queuing models
- forecasting.
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