Dynamic planning : the art of managing beyond tomorrow
著者
書誌事項
Dynamic planning : the art of managing beyond tomorrow
Oxford University Press, 1994
- : alk. paper
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
It is increasingly clear that the intelligent use of technology makes a significant difference to a firm's ability to compete in today's complex global marketplace. This study offers business managers a tested, successful way to integrate new ideas, processes and electronic technologies into any business and to build a foundation for competing more effectively in the future. The authors introduce the Dynamic Planning Framework, a pragmatic tool for business and IT managers. Dynamic planning is based on four interrelated principles: taking a long-term view; holistic thinking; openness to change; and integrating business and technology. Illustrating the activities involved in the Dynamic Planning Framework through case studies, the book provides a valuable tool for integrating both sides of a company - business strategy and information technology - to address today's issues.
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