High-tech campaigns : computer technology in political communication
著者
書誌事項
High-tech campaigns : computer technology in political communication
(Praeger series in political communication)
Praeger, 1994
大学図書館所蔵 全12件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Bibliography: p. [215]-217
Includes index
内容説明・目次
内容説明
Selnow examines how emerging computer technologies advance the gathering and dissemination of political information and how the recent developments in hardware and software help technicians manage and manipulate complex voter databases. Gary W. Selnow considers the refinements of polling techniques that yield raw data for elaborate voter analyses and targeted information strategies and discusses how the new technologies contribute to the effective construction of political messages.
Selnow begins with a discussion of targeted communication and demonstrates the universal trend toward ever narrower audience contacts, explaining how media deliver small audiences and how computers help communicators understand these audiences in order to craft messages with individual appeal. Against this theoretical backdrop, he looks at public surveying techniques that provide audience surveillance data, databases that contain the political genetic material for each voter, and analytic methods that unfold an audience into its constituent parts. Finally, he examines the effects of these technologies on American voters, the press, and the political system. Leading journalists and media scholars offer their views on the subject, describing the problems and discussing their concerns about safeguards for privacy, maintenance of the American political system, and continuing press access to campaign information.
目次
Foreword by Robert E. Denton, Jr. Preface Acknowledgments Introduction Description of the Technologies The Targeting Concept The Anatomy of a Public Opinion Poll Technical Advances in Polling Databases in Political Communication Data Analyses Effects of the New Technologies Effects on Voters Effects on the Press Effects on the Political System and Government Appendix A: Elaboration on an Analysis Technique Appendix B: A High-Tech Approach to Augment Voter Participation Selected Bibliography Index
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