The one to one future : building relationships one customer at a time

著者

• Peppers, Don
• Rogers, Martha

書誌事項

The one to one future : building relationships one customer at a time

Don Peppers and Martha Rogers

Currency Doubleday, 1993

1st ed

注記

Includes bibliographical references and index

"A Currency book"--T.p. verso

詳細情報

• NII書誌ID(NCID): BA23341365
• ISBN:
  • 0385425287
• LCCN: 93021615
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xviii, 443 p.
• 大きさ: 20 cm
• 分類:
  • LCC : HF5415.127
  • DC20 : 658.8/12
• 件名:
  • LCSH : Market segmentation
  • LCSH : Sales promotion
  • LCSH : Consumers' preferences
  • LCSH : Customer relations