Managing corporate communication
著者
書誌事項
Managing corporate communication
（The Allen & Unwin business and management series）
Allen & Unwin, 1994
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内容説明・目次
内容説明
This work provides an overview and analysis of organizational communication. It is concerned with the processes and practices of communication; audiences, messages and media; communication policy, strategy and management. It covers theory, practice and instruments of communication used within organizations, between organizations and by organizations. It aims to enable managers to understand, plan and employ communication in these contexts, to structure an organization to maximize communication flow and to manage the media to the company's best advantage.
目次
- Corporate communication today
- personal corporate communication
- internal corporate communication
- corporate communication and the external environment
- corporate communication and the new media
- intercultural corporate communication
- communication and technology transfer
- corporate communication, politics and change.
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