Radio, TV, and cable programming

著者

• Howard, Herbert H.
• Kievman, Michael S.
• Moore, Barbara A. (Barbara Ann)

書誌事項

Radio, TV, and cable programming

Herbert H. Howard, Michael S. Kievman, Barbara A. Moore

Iowa University Press, c1994

2nd ed

注記

Rev. ed. of: Radio and TV programming. c1983

Includes bibliographical references and index

内容説明・目次

内容説明

This edition details the organisation of the broadcast programme department and the responsibilities of the director. Other practical subjects covered include how to design competitive strategies and schedules for television stations and attractive formats for radio.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA23351198
• ISBN:
  • 0813803438
• LCCN: 93045685
• 出版国コード: us
• タイトル言語コード: eng
• 出版地: Ames
• ページ数/冊数: x, 456p.
• 大きさ: 24cm
• 分類:
  • LCC : PN1991.55
  • DC20 : 384.54/42/0973
• 件名:
  • LCSH : Radio programs -- Planning
  • LCSH : Television programs -- Planning