Visual "Literacy" : image, mind, and reality
Author(s)
Bibliographic Information
Visual "Literacy" : image, mind, and reality
Westview Press, c1994
- : pbk
Available at 12 libraries
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Note
Includes bibliographical references (p. 185-199) and index
Description and Table of Contents
- Volume
-
ISBN 9780813316673
Description
People today are constantly bombarded with a wide variety of visual images - from television, advertisements, billboards and the cinema, as well as more conventional forms of visual art. Faced with such a visual overload, how do we interpret these images? What causes us to respond emotionally to these pictures? And how does this response differ for visual devices such as close-ups, camera angles and flashbacks? Providing a foundation for answering these and other questions surrounding the debate over "visual literacy", this book takes readers through the four major conceptual levels of visual understanding: imparting visual literacy as a prerequisite for comprehending visual media; creating awareness of the general cognitive consequences of visual literacy; becoming alert to visual manipulation; and promoting aesthetic appreciation of the images seen.
Table of Contents
- The interpretation of still images
- the interpretation of film and television
- general cognitive consequences of visual literacy
- awareness of artistry and manipulation
- conclusion - other questions, other "literacies".
- Volume
-
: pbk ISBN 9780813319377
Description
Post-industrial humankind is inundated daily with visual images. Televisions transmit their blue haze into dark living rooms; advertisements and billboards bombard us at every turn; movies evoke tears, outrage, or hilarity; and the visual arts elicit strong emotional or intellectual responses. At almost every moment, several visual images are warring for our attention in order to make a claim, sell a product, or call us to action. Faced with visual overload, how do we interpret these images? What is happening when a picture moves us? What process takes place in our minds as we respond to such visual devices as close-ups, camera angles, and flashbacks?This book provides a foundation for answering these questions. Encouraging his readers to become visually literate, Paul Messaris takes them on a journey through four major conceptual levels of understanding: imparting visual literacy as a prerequisite for comprehending visual media; creating awareness of the general cognitive consequences of visual literacy; making us alert to visual manipulation; and promoting aesthetic appreciation of the images we see.
Taken together, these approaches provide a comprehensive view of how visual images are produced and interpreted, and of what their potential social consequences may be.
Table of Contents
* Four Aspects of Visual Literacy * The Interpretation of Still Images * The Interpretation of Film and Television * General Cognitive Consequences of Visual Literacy * Awareness of Artistry and Manipulation * Conclusion: Other Questions, Other Literacies.
by "Nielsen BookData"