Research traditions in marketing

著者

• Laurent, Gilles
• Lilien, Gary L.
• Pras, Bernard
• European Institute for Advanced Studies in Management

書誌事項

Research traditions in marketing

edited by Gilles Laurent, Gary L. Lilien, Bernard Pras

（International series in quantitative marketing）

Kluwer Academic Publishers, c1994

• : acid-free paper

注記

Papers based on contributions to the conference that marked the 20th Anniversary of the European Institute for Advanced Studies in Management

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BA23391308
• ISBN:
  • 0792393880
• LCCN: 93014432
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston
• ページ数/冊数: xxii, 442 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.2
  • DC20 : 658.8/3
• 件名:
  • LCSH : Marketing research -- Congresses
  • LCSH : Marketing research -- Europe -- Congresses
  • LCSH : Marketing research -- United States -- Congresses
• 親書誌ID:
  • BA0685130X