Designing interactive strategy : from value chain to value constellation

Author(s)

• Normann, Richard
• Ramírez Heredia, Rafael

Bibliographic Information

Designing interactive strategy : from value chain to value constellation

Richard Normann and Rafael Ramírez

Wiley, c1994

Note

Bibliography: p. [149]-150

Includes index

Details

• NCID: BA23397734
• ISBN:
  • 0471950866
• LCCN: 94007850
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chichester, England
• Pages/Volumes: xxiii, 155 p.
• Size: 24 cm
• Classification:
  • NDC9 : 336.1
  • LCC : HD30.28
  • DC20 : 658.4/012
• Subject Headings:
  • LCSH : Strategic planning
  • LCSH : Industrial management
  • LCSH : Value
  • LCSH : Production management
  • LCSH : Strategic planning -- Case studies