Principles of marketing

著者

• Kotler, Philip
• Armstrong, Gary

書誌事項

Principles of marketing

Philip Kotler, Gary Armstrong

（The Prentice-Hall series in marketing）

Prentice Hall International, c1994

6th ed

• : pbk

注記

"Prentice-Hall international editions."--Cover

Includes bibliographical references and indexes

内容説明・目次

内容説明

This text presents an overview of the core topics of marketing. Features include: global marketing; ethical issues and social responsibility; building customer satisfaction through quality, service and value; and case studies concerning environmental, cultural and presidential marketing.

目次

• Understanding marketing and the marketing process
• analyzing marketing opportunities
• selecting target markets
• developing the marketing mix
• managing the marketing effort
• extending marketing.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA23406904
• ISBN:
  • 0130980390
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Englewood Cliffs, N.J.
• ページ数/冊数: xx, 692, [48] p.
• 大きさ: 29 cm
• 分類:
  • NDC7 : 675.2
  • LCC : HF5415
  • DC19 : 658.8
• 件名:
  • LCSH : Marketing
• 親書誌ID:
  • BA00314647