European business strategies : the European and global strategies of Europe's top companies

Author(s)

• Lynch, Richard L.

Bibliographic Information

European business strategies : the European and global strategies of Europe's top companies

Richard Lynch

Kogan Page, 1994

2nd ed

Note

Includes bibliographical references and index

Description and Table of Contents

Description

This revised and updated edition assesses the strategies which companies have adopted to tackle the challenges and opportunities of the Single Market. Based on a study of 250 top European and multinational companies, it analyzes 22 market sectors and presents a series of case studies that demonstrate successful strategies. Additionally, the author explains how managers can examine and assess the opportunities available through the Single Market.

by "Nielsen BookData"

Details

• NCID: BA23413331
• ISBN:
  • 0749412380
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: 304 p.
• Size: 24 cm
• Classification:
  • DC20 : 338.74094