European business strategies : the European and global strategies of Europe's top companies
Author(s)
Bibliographic Information
European business strategies : the European and global strategies of Europe's top companies
Kogan Page, 1994
2nd ed
Available at / 8 libraries
-
No Libraries matched.
- Remove all filters.
Note
Includes bibliographical references and index
Description and Table of Contents
Description
This revised and updated edition assesses the strategies which companies have adopted to tackle the challenges and opportunities of the Single Market. Based on a study of 250 top European and multinational companies, it analyzes 22 market sectors and presents a series of case studies that demonstrate successful strategies. Additionally, the author explains how managers can examine and assess the opportunities available through the Single Market.
by "Nielsen BookData"