European business strategies : the European and global strategies of Europe's top companies
著者
書誌事項
European business strategies : the European and global strategies of Europe's top companies
Kogan Page, 1994
2nd ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This revised and updated edition assesses the strategies which companies have adopted to tackle the challenges and opportunities of the Single Market. Based on a study of 250 top European and multinational companies, it analyzes 22 market sectors and presents a series of case studies that demonstrate successful strategies. Additionally, the author explains how managers can examine and assess the opportunities available through the Single Market.
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