Management
著者
書誌事項
Management
（The M. & E. handbook series）
Pitman, 1994
2nd ed
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内容説明・目次
内容説明
The book gives comprehensive coverage of the basic issues. It is relevant to students on a wide range of professional courses and has an international perspective and includes the implications of the Maastricht agreement. The second edition of this book in the M+E Handbook series offers immediate access to information and covers networking, honeycomb structure, just-in-time and inventory systems, ethics, decision support and IT, women in management, Japanese approaches to operations management, the latest contributions of leading management writers, and future trends and issues.
This edition of "Management": updates and extends material on European Community dimensions of management including the EC Agency directive, the Cross-Frontier Broadcasting directive, the effects of the formation of the EEA, the Social Charter, and financing procedures in the EC states; has new sections on manufacturing strategy, organization structures for multinational enterprises, brand valuation, total quality management and the applications of OR; includes fresh information on IT management, artificial intelligence and end-user computing; and has an international perspective and a heavy emphasis on the management of change. It is aimed at students taking management as part of a business studies or professional course. Suitable for the management syllabi of ACCA, CIMA, ICSA, AAT, LCCI, IPM, CAM, CBSI, IAM, CII, CIB, IPS, IMS, BTEC HNC/D, BABS.
目次
- Part 1 Introduction to management: nature and development of management theory
- management in action
- business ownership
- entrepreneurship and small business management
- corporate strategy and planning. Part 2 Management functions: organization
- marketing
- international marketing, exporting, and doing business in the European Single Market
- managing the finance function
- operations management
- legal aspects of management
- communication and management control
- decision support and information technology management. Part 3 The human side of management - the nature of work
- leadership, motivation and management style
- personnel management
- the future of management.
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