Marketing strategies for services : globalization, client-orientation, deregulation

Author(s)

• Kostecki, M. M.

Bibliographic Information

Marketing strategies for services : globalization, client-orientation, deregulation

edited by M.M. Kostecki

Pergamon Press, 1994

Note

Includes bibliographical references (p. 229-243) and indexes

Details

• NCID: BA23432584
• ISBN:
  • 0080423892
• LCCN: 93039236
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford [England] ; New York
• Pages/Volumes: xix, 250 p.
• Size: 24 cm
• Classification:
  • LCC : HD9980.5
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Marketing -- Case studies
  • LCSH : Professions -- Marketing -- Case studies