The essence of marketing

Author(s)

• Majaro, Simon

Bibliographic Information

The essence of marketing

Simon Majaro

（The essence of management series）

Prentice Hall, 1993

Note

Includes bibliographical references (p. 256-257) and index

Details

• NCID: BA23433769
• ISBN:
  • 013285354X
• LCCN: 93022068
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 266 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA1339287X