Aunt Jemima, Uncle Ben, and Rastus : Blacks in advertising, yesterday, today, and tomorrow
著者
書誌事項
Aunt Jemima, Uncle Ben, and Rastus : Blacks in advertising, yesterday, today, and tomorrow
(Contributions in Afro-American and African studies, no.168)
Greenwood Press, 1994
大学図書館所蔵 全9件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
This book provides a mirror to our past--a past that has been ignored or overshadowed for too long. From the foreword by Alex Haley
Kern-Foxworth chronicles the stereotypical portrayals of Blacks in advertising from the turn of the century to the present. Beginning with slave advertisements, she discusses how slavery led naturally to the stereotypes found in early advertisements. From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed Blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the author explores the psychological impact of these portrayals. With the advent of the Civil Rights movement, organizations such as CORE and NAACP voiced their opposition and became active in the elimination of such advertising. In the final chapters, the volume examines the reactions of consumers to integrated advertising and the current role of Blacks in advertising. Its truly novel subject matter and its inclusion of vintage and contemporary advertisements featuring Blacks make this a valuable work.
目次
Dedication
Foreword by Alex Haley
Preface
Introduction
Slave Advertisements: A Mirror to the "Peculiar Institution"
Memories of the Way We Were: Blacks in Early Advertising
Myths, Lies, and Stereotypes: Black Advertising Symbols, Characters, and Models
Aunt Jemima: The Most Battered Woman in America Rises to the Top
Invisible Consumers: Gaining Equal Representation for Blacks in Advertising
Separate But Definitely Not Equal: Frequency of Blacks in Advertising
Blacks in Advertising: Critics Give Two Thumbs Up
Epilogue: Colorizing Advertising: A 21st Century Challenge
Appendix: African-American Museums and Resource Centers
Selected Bibliography
Index
「Nielsen BookData」 より