National and regional tourism planning : methodologies and case studies
著者
書誌事項
National and regional tourism planning : methodologies and case studies
(A World Tourism Organization publication)
Routledge, 1994
- : hbk
- : pbk
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注記
Bibliography: p. [241]-243
Includes index
内容説明・目次
内容説明
Divided into two parts, this book covers the essential principles and techniques of tourism planning, showing how successful they can be if managed properly. Part 1 concerns methodologies and includes discussions on: policy implications; sustainability; economic and cultural considerations; implementation and control; monitoring; and market planning. Part 2 presents case studies, including: tourism planning in Malta; tourism policies in Zanzibar; economic development in Tibet; manpower in Oman; resorts in Mexico; marketing in Uganda; and community tourism in Sri Lanka. With checklists and project outlines, the guide offers an all-round resource for students and practitioners alike.
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