The compleat copywriter : a comprehensive guide to all phases of advertising communication
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書誌事項
The compleat copywriter : a comprehensive guide to all phases of advertising communication
R. E. Krieger Pub. Co., 1980, c1966
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注記
Reprint of the ed. published by McGraw-Hill, New York, in series: McGraw-Hill series in marketing and advertising
Bibliography: p. 318-319
Includes index