The compleat copywriter : a comprehensive guide to all phases of advertising communication

Author(s)

• Norins, Hanley

Bibliographic Information

The compleat copywriter : a comprehensive guide to all phases of advertising communication

Hanley Norins

R. E. Krieger Pub. Co., 1980, c1966

Note

Reprint of the ed. published by McGraw-Hill, New York, in series: McGraw-Hill series in marketing and advertising

Bibliography: p. 318-319

Includes index

Details

• NCID: BA23459536
• ISBN:
  • 0898741173
• LCCN: 79027107
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Marabar, Florida
• Pages/Volumes: x, 326 p.
• Size: 23 cm
• Classification:
  • LCC : HF5825
  • DC : 659.13/22
• Subject Headings:
  • LCSH : Advertising copy