Tourism marketing and management handbook
著者
書誌事項
Tourism marketing and management handbook
Prentice Hall, 1994
2nd ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This handbook provides a detailed guide to marketing and management in tourism in the 1990s. This second edition features 100 contributions from international authorities on the subject; new chapters reflecting the issues of increasing importance in tourism; greater emphasis on management and internationally applicable topics; and major revisions of all existing chapters. The contents have been reorganized by subject area for convenience. Designed to provide a user-friendly reference, the topics covered include cost-benefit analysis, hotel marketing, international tourism trends, financial analysis and planning, quality management and pricing and promotional strategy. This edition shows the application of marketing and mangement techniques within the tourism industry, and is appropriate for use in tourism businesses of any size.,
目次
- Part 1 The tourism environment: structure and sectors - structure of tourism - three integrated models, airline competition, theme parks, incentive travel
- regional and public sector policies - determinants of the attractiveness of a tourism region, tourism destination area development (from theory into practice), tourism in non-traditional areas, public sector policies, government controls on and support for tourism, tourism legislation, international regulation
- trends and developments - sociology of tourism, fragmentation in the tourism industry, seasonality, trends in international tourism, ecology management, international environmental regulation and control, environmental auditing, science and technology, information technology and computer reservations systems, role of research in tourism, tourism and the media, education and training, career opportunities. Part 2 Tourism management: strategic and operational management - decision design for tourism chief executive officers, strategy planning and management, systems approach, tourism information systems, strategic alliances, human resource management, managing labor flexibility, production/operations management, applications of information technology, hospitality, productivity measurement, hotels
- financial management - financial planning and control, financial analysis, management by exception, capital budgeting, priority base budgeting, cash management, development and investment policy in tourism, profile of investment incentives, foreign exchange management
- quality management - total quality management, quality assessment of tourism developments, quality management - hotels, quality of service and tourist satisfaction, quality of service and customer care. Part 3 Tourism marketing: consumer behavior, marketing research and segmentation - consumer behavior, marketing research, market segmentation, demographic segmentation, psychographic segmentation, targeting markets, positioning strategies
- managing the marketing mix - overall tourism product, product life cycle, branding, new product development, pricing, tariff management - hotels, promotional mix, promotional strategies, promotion budget allocation for national tourist offices using an expert system, direct marketing, public relations, multi-nation promotion, tour operators, franchising
- strategic marketing and planning - marketing management, marketing plan, marketing opportunity analysis, marketing feasibility study, technological change and competitive marketing strategies, marketing strategies - hospitality, market penetration, marketing budgeting - hotels, marketing audit, European destination marketing, marketing in small island states. Part 4 Analytical methods applied to tourism: economics and forecasting - economic impact, input-output analysis, receipts/expenditures balance analysis, economic impact models, economic models, cost-benefit analysis. (Part contents).
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