Presidential campaigns and American self images
Author(s)
Bibliographic Information
Presidential campaigns and American self images
Westview Press, 1994
- : pbk
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Note
Bibliography: p. [275]-298
Includes index
Description and Table of Contents
- Volume
-
ISBN 9780813318851
Description
This volume explores a central political paradox: American scholars, journalists and citizens periodically question the viability of their presidential electoral system yet believe that presidential elections are our best hope for a better tomorrow. The book argues that the key to understanding this paradox lies in the concept of "self-image", exploring relationships between campaign activities and political culture. After presenting an introduction to the history of presidential campaigning and a theory of political image, the book arranges essays in three parts: images centred on candidates, mass media and the public. A final essay assesses explanations of the contrasts between the 1988 and 1992 elections and suggests tomorrow's research agenda.
Table of Contents
- Part 1 Presidential campaigning in America: the study of presidential campaigning - yesterday's campaigns and today's issues, Bruce E. Gronbeck and Arthur H. Miller. Part 2 Candidate-generated images in presidential campaigns: American self-images and presidential campaign film, 1964-1992, Joanne Morreale
- images of civic virtue in the new political rhetoric, Ronald Lee
- negative political ads and America's self-images, B.E. Gronbeck. Part 3 Mass-mediated images in presidential campaigns: shaping a candidate's image in the press - Ronald Reagan and the 1980 presidential election, Cary R. Covington et al
- coverage of elections on evening television-news shows, 1972-1992, J. David Woodard
- what should debates be? - standards of public discourse, David Birdsell
- media influence in presidential campaigns - a caveat, Dianne Rucinski. Part 4 Images of the voter-citizen in presidential campaigns: campaign polls and America's sense of democratic consensus, Daniel Merkle and Peter V. Miller
- voters' images of candidates, G.R. Boynton and Milton Lodge
- racial messages in presidential politics, A.H. Miller
- American exceptionalism and the quadrennial peak in optimism, Harold M. Zullow
- money and politics - in pursuit of an ideal, Monica Bauer. Part 5 Presidential campaigning and American self-images - agenda for tomorrow's research: presidential campaign politics at the crossroads, A.H. Miller and B.E. Gronbeck.
- Volume
-
: pbk ISBN 9780813388991
Description
This volume explores a central political paradox: American scholars, journalists and citizens periodically question the viability of their presidential electoral system yet believe that presidential elections are our best hope for a better tomorrow. The book argues that the key to understanding this paradox lies in the concept of "self-image", exploring relationships between campaign activities and political culture. After presenting an introduction to the history of presidential campaigning and a theory of political image, the book arranges essays in three parts: images centred on candidates, mass media and the public. A final essay assesses explanations of the contrasts between the 1988 and 1992 elections and suggests tomorrow's research agenda.
Table of Contents
- Presidential campaigning in America
- candidate-generated images in presidential campaigns
- mass-media images in presidential campaigns
- images of the voter-citizen in presidential campaigns
- presidential campaigning and American self-images - agenda for tomorrow's research.
by "Nielsen BookData"