Communicating science : a handbook
著者
書誌事項
Communicating science : a handbook
Longman Scientific , Wiley, 1991
- : USA
- : ENGLAND
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
'. . .an excellent job. . .this book, which many will study out of duty, can also be read for pleasure.'
The Times Higher Education Supplement
Offers practical guidelines on:
*writing for magazines and newspapers
*organizing, planning and rehearsing a talk
*working effectively with professionals in the print and broadcast media
*preparing for interviews
目次
- Part 1 Introduction: why communicate?
- science and the public
- how not to become an expert - avoiding expert-ese, filling the knowledge gap. Part 2 Writing: outlets and opportunities - news, features, books, book reviews
- style and subtance - a scientist's guide to style, the shock of the new, word pictures, good for a laugh?, form and function, beginnings and endings, rewriting
- words and sentences - jargon, short and sweet, word chemistry, sentence structure, punctuation
- numbers - quantities, probabilities
- illustrations - pictures, graphs, printing and publishing
- working with publishers - editing, on the nature of proofs, writing an index. Part 3 Speaking: sit and prepare - planning a talk, a plan in action, making notes, practice makes...better
- stand and deliver - conquering nerves, speaking out, gesture and posture, deliveries, bad habits, coping with questions, encore!
- visual aids - show and tell, slides, overhead projectors, flip charts, blackboards, films, video, demonstrations. Part 4 Meeting "the media": interviews for the press - preparing for an interview, the main event, information services, aftermath
- television - taking to the air, accepting invitations, the studio, the interview
- radio - finding stories, speaking for listeners, you and your audience.
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