The new marketing paradigm : integrated marketing communications

著者

• Schultz, Don E.
• Tannenbaum, Stanley I.
• Lauterborn, Robert F.

書誌事項

The new marketing paradigm : integrated marketing communications

Don E. Schultz, Stanley I. Tannenbaum, Robert F. Lauterborn

NTC Business Books, c1994

タイトル別名

Integrated marketing communications

注記

Originally published: Integrated marketing communications. Lincolnwood, Ill. : NTC Business Books, 1993

Includes bibliographical references and index

内容説明・目次

内容説明

This book tells why mass marketing no longer works - and shows how integrated communications programs can respond to each customer.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA23525776
• ISBN:
  • 0844234524
• LCCN: 93044563
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Lincolnwood, Ill.
• ページ数/冊数: xvii, 218 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415.123
  • DC20 : 658.8/02
• 件名:
  • LCSH : Communication in marketing