The new marketing paradigm : integrated marketing communications
Author(s)
Bibliographic Information
The new marketing paradigm : integrated marketing communications
NTC Business Books, c1994
- Other Title
-
Integrated marketing communications
Available at / 11 libraries
-
No Libraries matched.
- Remove all filters.
Note
Originally published: Integrated marketing communications. Lincolnwood, Ill. : NTC Business Books, 1993
Includes bibliographical references and index
Description and Table of Contents
Description
This book tells why mass marketing no longer works - and shows how integrated communications programs can respond to each customer.
by "Nielsen BookData"