International marketing strategy : analysis, development and implementation

Author(s)

• Phillips, Chris
• Doole, Isobel
• Lowe, Robin

Bibliographic Information

International marketing strategy : analysis, development and implementation

Chris Phillips, Isobel Doole, and Robin Lowe

Routledge, 1994

• : hbk
• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA23531622
• ISBN:
  • 0415089840
  • 0415089859
• LCCN: 94020949
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; New York
• Pages/Volumes: xx, 508 p.
• Size: 25 cm
• Classification:
  • LCC : HF1416
  • DC20 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing -- Management
  • LCSH : Export marketing -- Management -- Case studies