Managerial marketing : perspectives and viewpoints : a source book

Author(s)

Bibliographic Information

Managerial marketing : perspectives and viewpoints : a source book

[by] Eugene J. Kelley & William Lazer

Richard D. Irwin, 1958

Available at  / 24 libraries

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Details

  • NCID
    BA23539657
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Homewood
  • Pages/Volumes
    x, 508 p.
  • Size
    24 cm
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