Measuring customer satisfaction

書誌事項

Measuring customer satisfaction

Richard F. Gerson

Kogan Page, 1994

大学図書館所蔵 件 / 6

この図書・雑誌をさがす

注記

Includes index

内容説明・目次

内容説明

Explains how to analyze customer response by describing how to collect and interpret data on customer satisfaction. What changes management should then initiate and how they should react to certain events is also described. The overall aim of the text is to improve customer relations.

目次

  • Customer satisfaction
  • measuring quality and customer satisfaction
  • researching customer satisfaction
  • managing customer satisfaction
  • surveys from a restaurant, hospital, office and hotel.

「Nielsen BookData」 より

詳細情報

  • NII書誌ID(NCID)
    BA23574625
  • ISBN
    • 0749412593
  • 出版国コード
    uk
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    London
  • ページ数/冊数
    144 p.
  • 大きさ
    22 cm
  • 分類
ページトップへ