Measuring customer satisfaction
著者
書誌事項
Measuring customer satisfaction
Kogan Page, 1994
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注記
Includes index
内容説明・目次
内容説明
Explains how to analyze customer response by describing how to collect and interpret data on customer satisfaction. What changes management should then initiate and how they should react to certain events is also described. The overall aim of the text is to improve customer relations.
目次
- Customer satisfaction
- measuring quality and customer satisfaction
- researching customer satisfaction
- managing customer satisfaction
- surveys from a restaurant, hospital, office and hotel.
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