Gender issues and consumer behavior
著者
書誌事項
Gender issues and consumer behavior
Sage Publications, c1994
- : pbk
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注記
Includes bibliographical references
内容説明・目次
内容説明
Why, how and to what extent does gender influence consumer behaviour? Beginning with a general introduction to gender and consumer behaviour, this volume addresses a range of topics including: gender as a cultural construct; comparison of self to advertising models; gender socializations; and changing gender roles. Each chapter begins with a discussion of the current issues and literature in psychology, sociology, history and anthropology, then proceeds to a presentation of current research on the interaction between gender, consumer behaviour and marketing.
目次
Introduction - Janeen Arnold Costa
Gender and Genre in the Interpretation of Advertising Text - Barbara B Stern and Morris B Holbrook
Gender Identity in the Indian Context - Alladi Venkatesh
A Sociocultural Construction of the Female Consumer
On Gender Differences in Eating Behavior as Compensatory Consumption - Suzanne C Grunert
Masculinity and the Consumption of Organized Sports - Eileen Fischer and Brenda Gainer
The Measurement of Social Comparison to Advertising Models - Mary C Martin and Patricia F Kennedy
A Gender Gap Revealed
Division of Financial Responsibility in Babyboomer Couples - George S Bobinski Jr and Amardeep Assar
Routine Tasks Versus Investments
Children's Apprehension and Comprehension - Gary J Bamossy and Paul G W Jansen
Gender Influences on Computer Literacy and Attitude Structures Towards Personal Computers
Construction of a Meaningful Wedding - Tina M Lowrey and Cele Otnes
Differences in the Priorities of Brides and Grooms
Gender Dimensions of the Alphabetic Characters with Implications for Branding - Teresa M Pavia and Janeen Arnold Costa
Gender and Consumption - A Fuat Firat
Transcending the Feminine?
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