Principles of marketing research

Author(s)

• Bagozzi, Richard P.

Bibliographic Information

Principles of marketing research

edited by Richard P. Bagozzi

Blackwell Business, 1994

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA23586952
• ISBN:
  • 1557865485
• LCCN: 93040010
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: xviii, 430 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.2
  • DC20 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research