Woman to woman : street smarts for women entrepreneurs
著者
書誌事項
Woman to woman : street smarts for women entrepreneurs
Prentice Hall, c1993
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注記
Includes bibliographical references (p. 261-262) and index
内容説明・目次
内容説明
This unique guide walks women entrepreneurs through every step of starting and running a business and offers eyeopening advice on understanding and profiting from "male rules" and avoiding costly business mistakes. Written by an experienced female business consultant and the 1992 Business Advocate of the Year for Michigan's women entrepreneurs, Woman To Woman brings together for the first time the hard-won, street-smart strategies and techniques developed by today's most successful businesswomen and makes them easy to implement. For example, you'll find 17 key questions that help you discover if you have the "right stuff" to run a business; worksheets and checklists that make it easy to choose the type of business you'll do best in and help you decide whether to buy an existing business, a franchise, or start from scratch; easy ways to prepare a business plan and budgets, track cash flow, and set up a user-friendly bookkeeping system; shrewd advice on how to hire wisely, negotiate terms of employment, and get superior performance from employees; proven marketing and selling tools and methods, from customer surveys and pricing strategies to PR tips; surprising answers on whether partnerships can work for you, and when and how to hire family members or a mate; plus how to pick the perfect company and product name ... avoid tax, insurance, and legal pitfalls ... effectively balance your business and personal life, and your physical and emotional needs ... and guard against sexual vulnerability.
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