Services marketing
著者
書誌事項
Services marketing
（The Prentice-Hall series in marketing）
Prentice-Hall International, c1991
2nd ed, Prentice Hall International Editions
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Services marketing : text, cases, and readings
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注記
Includes bibliography and index
内容説明・目次
内容説明
This work on services marketing, incorporating text, cases and readings, aims to show how to develop marketing strategies for more effective competition in different types of service businesses. Emphasizing the link between analysis, planning and implementation, it contains classroom-tested cases and suggests a variety of approaches.
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