Services marketing
著者
書誌事項
Services marketing
（The Prentice-Hall series in marketing）
Prentice-Hall International, c1991
2nd ed, Prentice Hall International Editions
- タイトル別名
-
Services marketing : text, cases, and readings
大学図書館所蔵 件 / 全2件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliography and index
内容説明・目次
内容説明
This work on services marketing, incorporating text, cases and readings, aims to show how to develop marketing strategies for more effective competition in different types of service businesses. Emphasizing the link between analysis, planning and implementation, it contains classroom-tested cases and suggests a variety of approaches.
「Nielsen BookData」 より
